Product availability is a big enemy to sales. Every time there is an out of stock, hundreds, even thousands of dollars are lost. Many consumer product companies implement trade marketing innitiatives to boost sales and improve overall performance. Trade marketing focuses on sales fundamentals, such as Distribution, Availability, Display, Promotion and Price. With data and knowledge of sales fundamentals, trade marketing develops market strategy aligned with brand strategy. In order to deliver sales volume and value, trade marketing support sales forces with well-designed fundamental enhancement plans.
In recent years, studies have shown that for every point of out of stock you lose about half a point in sales. It is a real opportunity and it is imperative to understand consumer behavior, client ordering behavior and out of stock incidence in order to capitalize in this opportunity and prevent loosing sales.
For all reasons mentioned above, PMR has existed for over 30 years by identifying product availability situations and trade marketing opportunities through it’s enhanced sales fundamentals dashboard and analysis systems called IntelliShelf. We understand that there is an opportunity on implementing our IntelliShelf program that can integrate trade marketing stakeholders and become the Retailer and Supplier’s best allied by fostering growth and efficiency.
Currently, our system operates in Puerto Rico, Trinidad & Tobago and the Dominican Republic. According to Stratistics MRC and Markets and Markets, the Business Analytics Market is estimated at $44.5 billion in 2015 and is expected to reach $71.1 billion by 2022 growing at a CAGR of 6.9% from 2015 to 2022. We have the opportunity to tap this market with a sales fundamentals tool capable of providing onsite information targeting trade marketing and sales fundamentas such as out of stock and product availability.